When you’re in the earliest stages of your customer experience (CX) journey, it can be hard to grasp the strategic value of CX. You may find yourself thinking: “Yes, I know customers are important. But do I really need a distinct program focused on customers?” It may seem simple to take a hands-on … [Read more...] about Why Does Customer Experience Matter? Two Powerful Reasons
Think only retailers are competing with Amazon? Think again. Amazon is changing how customers feel – and what experience they expect – in every industry. Are you keeping up? The evolution of customer expectations We all know the story. Amazon started as an online bookstore, competing only against … [Read more...] about Like It Or Not, Your Customers Now Compare You With Amazon
