Does your company need top-quality marketing leadership to drive growth, but isn’t quite big enough to warrant (or afford) hiring a full time marketing leader?
Do you have a reliable in-house marketing person, but they are busy maintaining current marketing initiatives (social media, website, etc.) when you also need someone to design and initiate new marketing programs that drive revenue growth?
Do you have a specific marketing project in mind for your company that you know would make a positive impact, but don’t personally have time or any in-house resources capable of doing the job?
A Part-Time (or “Fractional”) CMO May Be A Great Choice
A “Fractional Chief Marketing Officer” (CMO) or Fractional VP of Marketing is a great option for bringing experienced marketing leadership into your company without the cost of a full-time hire. In addition to the cost savings, using Baseline Voice for your Fractional CMO gives your company immediate access to best-in-class marketing skills including lead generation, customer acquisition, marketing execution, customer experience (CX) and more.
In today’s hyper-competitive environment, marketing talent is often a key differentiator and determines which companies succeed in their market. As seen in the Baseline Voice Sales and Marketing funnel above, potential customers for your business have a long path to travel before they become paying customers. Successful businesses don’t just implement programs to move customers through that funnel, they continuously measure results and test alternatives to perfect their customer acquisition process.
What Baseline Voice Offers
Put simply – our goal is to help your company quickly and easily grow revenue. We have proven tools we can put to work immediately, with very little training or onboarding time required. We hit the ground running and usually start delivering leads and results within the first month.
Baseline Voice specializes in B2B marketing, but we’ve done plenty of B2C work as well. One thing we don’t do at all is any sort of “hard selling” – we believe the best relationships are those built on mutual gain. Our first engagement with you is a simple conversation to learn more about your goals and objectives to see if we’d be a good fit for your needs. If not, we have an extensive network of collaborators and other marketing resources we can connect you with. Visit the “Contact” page today to get in touch!